What's a travel creator? Anyone - whether an influencer, content creator, blogger or otherwise - who creates and shares travel marketing content for the purpose of selling a good or service. According to Adobe, there are 303 million creators around the world.
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76%
Luxury travelers who have selected a hotel brand, cruise line or airline based on social media, according to Stelico Consulting Group, August 2022.
71%
Consumers who trust advertising opinions and product placement from content creators, according to Nielsen, April 2022.
60%
Luxury travelers who have purchased travel based on a social media post by a celebrity or influencer, according to Stelico Consulting Group, August 2022.
Jeri Clausing
PARTNER &
SENIOR CONTRIBUTOR
Clausing, co-founder of Travel Essential, is a veteran journalist and an ongoing contributor to both trade- and consumer-focused travel outlets. A former senior editor for Travel Weekly, she has also worked for The Associated Press, The New York Times and other daily newspapers.
Barbara DeLollis
PARTNER &
SENIOR CONTRIBUTOR
DeLollis, co-founder of Travel Essential, covered the travel industry for USA Today for 12 years and has contributed to outlets including The Wall Street Journal. She later joined American Airlines and Marriott International as a communications and media relations executive.
Ryan McElroy
PARTNER &
CONTRIBUTING ANALYST
McElroy has been a travel marketing technology expert for Jerne, Enso Connect and Stayker, among others, and is a sought-after investor, strategist and speaker. He also founded Travel Agency Tribes - tools used by thousands of travel professionals and travelers every day.
