What's a travel creator? Anyone - whether an influencer, content creator, blogger or otherwise - who creates and shares travel marketing content for the purpose of selling a good or service. According to Adobe, there are 303 million creators around the world.
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Luxury travelers who have selected a hotel brand, cruise line or airline based on social media, according to Stelico Consulting Group, August 2022.
Consumers who trust advertising opinions and product placement from content creators, according to Nielsen, April 2022.
Luxury travelers who have purchased travel based on a social media post by a celebrity or influencer, according to Stelico Consulting Group, August 2022.